WhatsApp is officially getting ads
Meta says it will tailor the ads to your interests by using âlimitedâ information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Metaâs Accounts Center if youâve opted into the hub.
And the other shoe drops!
For weeks Meta has been relentlessly advertising, on billboards, bus stops, podcasts and across online media, that âno one can see what you do on WhatsApp, not even WhatsAppâ. Itâs end-to-end encrypted, so itâs safe.
I found this a peculiar campaign to run. It clearly wasnât targeted at any particular social group. WhatsApp has strong market penetration in the UK. Why did they choose this moment to go big on an issue I donât think Joe Public would even have been thinking about?
Ads.
Ads were coming.
Thatâs why.
